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The Volvo S40 Volvo learned the hard way that entering the entry-level sport sedan segment takes more than just a smaller car with a smaller price. When the original S40 went on sale five years ago, it was put forth as one of the sportiest, most affordable Volvos ever. Unfortunately for Volvo, younger buyers saw it for what it really was — one of the most innocuous and least entertaining to drive sedans in its class, with tepid styling to match. If this was Volvo 's pitch to a younger generation of buyers, it might as well have gone out on an eight-track cassette 'cause not many people were listening.
Now, five years later, Volvo is making another go at it with a fully redesigned version of the S40, and this time around it has tweaked its Swedish sensibility to more accurately target upscale buyers. The S40 now looks like a legitimate foe to BMW's 3 Series or Audi 's A4, and it has the performance to back up its refreshingly dapper new duds. No one is apt to mistake it for anything but a Volvo, but unlike its predecessor that's not necessarily a bad thing.
Read more on the new volvo S40 at edmunds
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